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    • Seriousness Unraveled

    Seriousness Unraveled

    RIVAL THEORY

    I made something yesterday.

    I thought it was cool.

    Apparently I need a strategy. (STRATEGY!)

    A brand. (BRANDING!) A five-year plan.

    (FIVE YEARS!) Jesus Christ.

    Used to make shit just to see if it'd work,

    Now everybody got a spreadsheet and a shirt.

    What's the demographic? What's the conversion?

    What's your retention? What's the next version?

    I don't know—I thought the beat sounded nice.

    Apparently fun needs professional advice.

    Shake twelve hands, remember nine names,

    Smile for the picture,

    optimize everything. Post at six,

    no seven, no eight,

    Study the numbers till you learn how to hate The exact little

    thing that got people to care— Hold up.

    When did everybody get so serious here?

    WHEN DID EVERYBODY GET SO SERIOUS?

    I'm just trying to make something delirious.

    Turn it up loud,

    let the whole thing hit,

    Does everything need a reason to exist?

    Everybody's planning what comes next year— I'M TRYING TO MAKE SOMETHING COOL

    RIGHT HERE! (WHAT'S THE PLAN?)

    Make it. (THEN WHAT?) Make another.

    (THEN WHAT?) Jesus, ask my mother.

    Need a logo, need a meeting,

    need a guy who knows a guy,

    Need a cleaner public image,

    apparently don't ask why.

    Need engagement, need momentum,

    need a network, need a team,

    Need to monetize the monetization of the dream.

    Meanwhile I got one piano going BAM,

    Xylophone arguing like it don't give a damn,

    808 kicks the violin downstairs,

    Organ comes screaming like nobody cares.

    That's what I wanted!

    Something alive! Not another presentation about quarter number five.

    (SCALE! SCALE! SCALE!) Can I enjoy it first?

    (NO!) Figures.

    (Numbers...) Stop. (Metrics...) Stop.

    (Networking...) Please stop.

    Thank you.

    Look—I know the numbers matter.

    I know you gotta build.

    But if everything becomes a business,

    what exactly did we build?

    (What did we build?)

    If making it kills the reason

    you wanted to make it...

    Maybe that's not making it.

    WHEN DID EVERYBODY GET SO SERIOUS?

    Whole damn room acting mysterious.

    Plans and projections flying everywhere— I STILL JUST WANNA MAKE SOME SHIT

    PEOPLE SHARE! Maybe tomorrow I'll strategize,

    Tonight I got drums and a stupid idea.

    Everybody asking where this goes from here— I DON'T KNOW,

    BUT TURN IT UP—I WANNA HEAR!

    (WHAT'S NEXT?)

    THIS. (AFTER THAT?) MORE.

    (FIVE-YEAR PLAN?) Make cool shit till I'm bored.

    (GET SERIOUS!) Tomorrow.

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