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We speak of green,
of loops that never end,
Yet between our words and deeds,
a gap we must transcend.
The mind intends to save the earth,
to choose the path that’s right,
But at the shelf,
that purpose fades, lost in the shopper’s sight.
It starts within the Golden Circle,
a core of "Why" we do,
Not just the "What" or "How" we make,
but the purpose that is true.
For trust is born in limbic depths,
where gut and heart reside,
When a brand’s deep-held beliefs have nowhere left to hide.
Authenticity is the bridge,
the alignment of the soul,
Where corporate culture and the product play a unified role.
No longer just a material thing,
or a claim of "recycled" parts,
But a meaningful symbol of identity that speaks to human hearts.